https://www.pcgamer.com/hp-omen-x-emperium-65-bfgd-review/

I will never be able to afford the HP Omen X Emperium 65 monitor. As gorgeous as it looks on display at our New York City office, the grim reality is that HP's 65-inch 4K HDR G-Sync gaming monitor costs a whopping $4,999.99, nearly twice as much as the current top pick in our ever-changing list of the best 4K TVs for gaming. For me, five grand is almost half a year's rent. 

Measuring 64.5 inches diagonal, you'd be well within your rights to say the HP Omen X Emperium is more TV than monitor. While it may not fancy itself a proper TV tuner on the back, traditional cable television is losing out to on-demand, subscription-based streaming services, like Netflix and Hulu. The Emperium supports most of these out of the box. By claiming it's not a TV, HP is purposely obfuscating what qualifies as a TV, and what doesn't, confusing and perhaps alienating prospective buyers as a result.