https://www.gamespot.com/articles/nba-2k18s-new-feature-is-a-social-space-complete-w/1100-6453047/

NBA 2K18 is getting a big new mode this year. Called Neighborhoods, it's essentially a social space where you can hang out with other players, customize your own player, and play some mini-games.

Neighborhoods takes the form of a few city blocks, and scattered throughout are basketball courts where you can challenge others to games. There are also a bunch of vendors, such as barbers and tattoo artists, where you can go to change your character's appearance. Check out the trailer below.