https://www.gamespot.com/articles/gamestop-claims-its-expensive-switch-snes-classic-/1100-6453029/

Both the Nintendo Switch and pre-orders for the SNES Classic Edition have been extremely hard to come by, selling out almost instantly everywhere. In response, we've seen GameStop and its subsidiary, ThinkGeek, offer bundles that package those systems with things you may or may not want. According to GameStop, it's about making the online shopping experience "more convenient."