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Xbox Series X Price “Important,” But Microsoft Isn’t Focusing on Unit Sales This Year

Xbox Series X Price “Important,” But Microsoft Isn’t Focusing on Unit Sales This Year

4 years ago
Anonymous $-9GJQVHNr8

https://wccftech.com/xbox-series-x-price-important-microsoft-not-focusing-on-sales/

Microsoft is launching the Xbox Series X this year, but given the current state of the world, some have questioned the timing. Will people really be interested in buying an expensive new console in the midst of a pandemic, recession, and widespread political and social turmoil? Well, in a new interview with the BBC, Phil Spencer seemed to acknowledge that the Xbox Series X may not be a massive seller in 2020, and according to him, that’s okay.

We want to make sure we're providing the right value to customers. Price is going to be important, but our strategy is centred around the player, not the device. If this is not the year when a family wants to make a decision to buy a new Xbox, that's okay. Our strategy does not revolve around how many Xboxes I sell this year.

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