https://wccftech.com/grand-theft-auto-6-release-date-gta-6-advertising/

As soon as Rockstar Games delivered Red Dead Redemption 2 in 2018, the Grand Theft Auto 6 rumor mill started grinding. It’s pretty much a lock the game is in development, but a lot of the rumors we’ve heard about the game conflict with one another and we really have no idea when the game might arrive. RDR2 took nearly eight years to produce, so is GTA 6 sill a long way off?

Unfortunately, it seems that might be the case. According to the latest 10-K SEC filing of Rockstar parent company Take-Two Interactive, the company is planning a major increase in advertising in fiscal year 2024 (which runs from April 2023 until the end of March 2024). The company plans to spend nearly $90 million on marketing in FY2024, more than double the approximately $40 million they spend on marketing in a typical year. The most likely reason for such a major boost in advertising would be the release of a really big game, like, say, Grand Theft Auto 6. If the big marketing spend is indeed for GTA 6, expect the game to come out holiday 2023.