https://wccftech.com/amazon-luna-is-going-after-those-whod-love-to-game-rather-than-someone-already-invested-in-gaming/

The announcement of cloud games streaming service Amazon Luna was sudden, but certainly not unexpected. Rumors that Amazon was about to enter the upcoming cloud gaming war had been swirling for months and surely enough, they came to pass.

Amazon Luna is currently only available in mainland United States and by invitation. Still, Amazon seems to already have very clear ideas on the targeted userbase, as discussed by Product Lead Oliver Messenger in a chat with Gamespot.