EVGA built a sound card for 'lifelike gaming' audio
https://www.pcgamer.com/evga-built-a-sound-card-for-lifelike-gaming-audio/
We had to check the calendar when we saw that EVGA had announced a new sound card, and sure enough, it's 2019. Sure, we're barely into 2019, but the fact that a major hardware player is getting into discrete audio is interesting.
Onboard motherboard audio has largely eclipsed discrete sound cards, but unless you're connecting a set of $5 speakers or a cheap headset you found in the clearance rack to your PC, there are still benefits to be had. EVGA seems to think so, anyway, and so it will duke it out primarily with Creative Labs (Sound Blaster) and Asus (Xonar).