https://www.polygon.com/2018/11/5/18064726/league-of-legends-kda-pop-stars-video-akali-ahri-evelynn-kai-sa

Have you seen a girl with a demon face bandanna all over your social media feeds? Or maybe a fox girl with dyed blonde hair? It’s all part of the world of League of Legends, which has its own fictional K-pop group, who appeared at this weekend’s World Championship Finals.

If you’re not immersed in League of Legends, that may be a lot to absorb. But what you need to know is that League of Legends developer Riot Games debuted a new song and video, “Pop/Stars,” at the game’s championship in Incheon, South Korea. The band behind the song is known as K/DA, and it’s made up of real singers, including two members of the K-pop group (G)I-dle. The video for “Pop/Star” stars League characters, however, and the whole thing is an elaborate promotion designed to sell new skins for the game.