https://www.pcgamer.com/these-bios-updates-raise-the-power-ceiling-on-gigabytes-rtx-2080-ti-and-2080-cards/

It's still early to know if Nvidia's GeForce RTX technology lives up to the hype and is worth the pricing premium. However, if you bit the bullet on a fancy new RTX graphics card anyway and went with a Gigabyte model, you might have access to a BIOS update that could help maintain boost speeds.

A user who purchased a Gigabyte GeForce RTX 2080 Gaming OC card complained on the company's community forum that "it wasn't a cheap card and it hits the power limit instantly."