https://www.polygon.com/2018/10/23/18015434/gog-twitter-wontbeerased-hashtag

GOG.com, the online game retailer known for its stance against digital rights management (DRM), is embroiled in yet another cultural debate on Twitter. This week a representative elected to use a hashtag promoting unity among transgender people to instead promote its own storefront. The tweet was later deleted. While no apology was issued, GOG.com took the opportunity to recommit itself to refocusing its messaging solely about the games it sells.

The hashtag in question, #WontBeErased, spread widely yesterday on Twitter amid news of a memo leaked from inside the Trump administration. That memo, shared with and authenticated by the New York Times, indicated that the Department of Health and Human Services would seek to narrow the definition of “sex” under Title IX of the Education Amendments Act of 1972, a move that could limit protections for transgender people under federal law.