https://www.gamespot.com/articles/ahead-of-release-fallout-76-partners-with-west-vir/1100-6462485/

The West Virginia Tourism Office has announced a partnership with Bethesda to promote Fallout 76, which is set in West Virginia (albeit a version of the state destroyed by nuclear war), and also encourage people to visit the state.

As part of the partnership, Bethesda and the Tourism Office will work together on new advertising campaigns that aim to suit the interests of both parties. The goal for West Virginia is to "educate players about West Virginia's unique landscape and culture," and get people to come visit and spend money, or potentially relocate there, while Bethesda gets to slap Fallout 76 on all the advertising materials.