https://www.pcgamer.com/west-virginia-officially-embraces-the-inevitable-flood-of-fallout-76-tourists/

The governor of West Virginia and the West Virginia Tourism Office announced they are partnering with Bethesda for "advertising and touring opportunities" related to Fallout 76. The West Virginia setting of Fallout 76 (albeit a post-apocalyptic version of it), is sure to draw fans to the state (if it hasn't already) to visit locations from the open world multiplayer game.

A post on The West Virignia Tourism Office's site states it "...will be creating advertising strategies to both educate players about West Virginia’s unique landscape and culture, as well as offer them an open invitation to visit the state over the coming months."