https://www.pcgamer.com/intel-says-the-i9-9900k-is-the-best-gaming-processor-in-the-world/

An excited Intel held a livestream earlier this morning to formally introduce its initial 9th generation Core processors consisting of three SKUs: Core i9-9900K, Core i7-9700K, and Core i5-9600K. Intel cranked the hype dial to 11, stating that it's "breaking the laws of physics to bring you these parts" and trumpeting the Core i9-9900K as "the best gaming processor in the world, period."

Even the 9th generation designation is a sign of Intel's excitement (or marketing savvy, you decide). Despite the nomenclature, these new CPUs are still built on a 14-nanometer manufacturing process, albeit optimized (14nm++), serving as sort of a stopgap until 10nm Cannon Lake chips arrive in volume at the end of next year.