https://www.pcgamer.com/nvidias-geforce-rtx-2070-will-be-available-to-purchase-on-october-17/

Nvidia has already launched its GeForce RTX 2080 and GeForce RTX 2080 Ti graphics cards, both of which are available to purchase (the former more widely available than the latter). The GeForce RTX 2070 will join them in just over three weeks from today, on October 17, the company announced on its Nvidia GeForce Twitter account.

In the tweet, Nvidia reiterated that the GeForce RTX 2070 will start at $499 for models based on its reference design, and $599 for the Founders Edition. It remains to be seen if Nvidia's hardware partners will adopt both price points initially, or trend toward Founders Edition pricing, as they've mostly done with the GeForce RTX 2080 and GeForce RTX 2080 Ti models so far.