https://www.gamespot.com/articles/xbox-responds-to-fortnite-and-battle-royale/1100-6462123/ > Fortnite and battle royale genre overall has been and continues to be one of the biggest trends in video games over the past year. Now, gaming giant Xbox has responded to the massive phenomenon. Marketing boss Aaron Greenberg said in a new interview that Fortnite has not necessarily taken away players from other games, but instead helped grow the gaming business all up as new players come in to try out the battle royale game. > "We were watching for the impact: is this going to impact our other third-party partners? And we largely haven't seen that," Greenberg told MCV UK. "For the large part Fortnite seems to have been additive; it has definitely grown gaming. It's a game that has brought a lot more people into gaming, and then the people that came in went and spent more time playing games."