https://www.gamespot.com/articles/apple-keynote-2018-iphone-xs-xs-max-and-xr-names-l/1100-6461706/ > Either way, we won't need to wait long to find out. The event kicks off at 10 AM PT / 1 PM ET / 6 PM BST on September 12 (3 AM AET in Australia). Here's how to watch the 2018 iPhone reveal event and what to expect; for more check out a full preview of the Apple event from GameSpot sister site CNET.