https://www.gamespot.com/articles/chicken-meat-suppliers-new-video-game-label-is-now/1100-6461564/

In addition to Amazon's new Lord of the Rings TV show, an all-new "AAA" video game based on J.R.R. Tolkien's iconic fantasy franchise is on the way. The untitled project is in the works at Athlon Games, which is the video game publishing label operated by the Hong Kong based chicken meat supplier Leyou's new video game publishing label Athlon Games.

It's not immediately clear which studio is developing the game, as Athlon said it is working with an unspecified partner for the title.