https://www.pcgamer.com/amds-athlon-brand-is-back-in-the-form-of-an-ultra-low-end-apu/

AMD never officially retired its Athlon brand, it just moved onto newer and better things, namely Ryzen. Be that as it may, the company is reviving the iconic brand with the "reimagined" Athlon 200GE, essentially a low-end APU (accelerated processing unit) combining x86 "Zen" CPU cores with Radeon Vega 3 graphics.

Why bring back the Athlon brand at this point in time? AMD notes that "Athlon has powered PCs for two decades," so it appears to be leveraging the mind share it's built up over the years. As it applies today, the Athlon brand takes its place beneath the Ryzen 3 in AMD's mainstream CPU hierarchy, and is intended to compete with Intel's Pentium and Celeron lines.