https://www.gamespot.com/articles/special-edition-pubg-xbox-one-controller-new-desig/1100-6461292/

Microsoft's Xbox Insider broadcast from Gamescom 2018 in Cologne, Germany included a look at the inner-workings of PUBG Soeul's offices in Korea, which lead nicely into the announcement that PUBG will see its 1.0 release on the console on September 4, and that Microsoft would be releasing a specially designed controller to celebrate the milestone.