Spider-Man has an actual, literal hype train in New York City
https://www.cnet.com/news/spider-man-has-an-actual-literal-hype-train-in-new-york-city/
For the first time in a long time, there's going to be a Spider-Man video game. By most accounts the game is going to be pretty damn good, so you might say the game has a hype train.
But it also has an actual real-life hype train.