https://www.pcgamer.com/nvidias-teaser-video-strongly-hints-at-geforce-rtx-2080-branding/

Nvidia is planning a special GeForce event with "spectacular surprises" on August 20, the day before Gamescom 2018 kicks off. It is widely expected Nvidia will unveil its next generation of graphics cards for gamers during the event, and if the company's latest teaser video is any indication, it will be launching a GeForce RTX 2080.

That is not a typo, folks. Nvidia yesterday formally introduced its next generation Turing GPU architecture at SIGGRAPH, a conference for graphics professionals. It also rolled out a series of Quadro RTX cards based on the new architecture, with the RTX branding intended to signify the new cards' ray-tracing capabilities.