https://www.gamespot.com/articles/fallout-76-to-be-promoted-by-a-ufc-fighter-in-aust/1100-6460891/

In one of the stranger and more surprising pieces of news this week, Bethesda has announced a partnership with mixed martial arts company UFC to have one of its competitors promote Bethesda games in Australia and New Zealand. As part of this, UFC middleweight champion Robert Whittaker is becoming a "brand ambassador" for Bethesda in ANZ regions.

Whittaker, who was already a big fan of Bethesda's games and is from Australia, will work with Bethesda on "various initiatives" to promote the release of Fallout 76 in November.