https://www.polygon.com/2018/8/1/17640024/xbox-games-pass-tab-update-xbox-one-interface

Responding to user feedback, Microsoft has introduced a new and improved interface to the Xbox Games Pass service that it hopes will connect new users to the large catalog of content it has available.

As outlined by Xbox Wire, the new Game Pass tab from the Xbox One’s Home dashboard was added on Monday, and will steer subscribers to what’s new on the service every time they turn on their console. Popular games, new additions and deals, to include downloadable content for Game Pass titles, will also be spotlighted.