https://wccftech.com/playerunknowns-battlegrounds-advertises-miramar-with-ice-cream/

In the realm of marketing, almost anything is a possibility. Seven years ago Gearbox & 2K games thought it would be a sound idea to let people play the first six levels of Duke Nukem Forever in a strip club. Capcom set up a butchers shop in London that cut meat into parts of the human body. Ubisoft had the sound idea of delivering a suspicious, ticking, safe to a busy workplace for Watch_Dogs – needless to say, a bomb threat may not have been the best sales pitch. Fortunately, PlayerUnknown’s Battlegrounds isn’t going to that level of insanity.

If you’re fortunate enough to live in the UK then you’ve got the chance to see a van from PlayerUnknown’s Battlegrounds driving around the UK, handing out free ice lollies and prizes. The van will be visiting a number of major towns and cities across the country, touring the country for a little over a month. Every 100th person who grabs a lolly will also get a selection of free PUBG prizes.