https://www.gamespot.com/articles/when-is-amazon-prime-day-2018-date-confirmed-for-n/1100-6460159/

We're now less than a week away from Amazon Prime Day 2018. For the past several years, Amazon has held a major, one-day sale in July. This Black Friday-style event see prices drop on a huge array of products, ranging from Echoes and Kindles to games, electronics, furniture, apparel, and just about every other category of items Amazon sells, including some bizarre stuff. 2018's edition is coming up quite fast, and it'll actually last a bit longer than usual, which is good news for deal hunters.

The one key catch with Prime Day is that you have to be an Amazon Prime member to take advantage of the sale prices. With July underway and the event approaching, Amazon has confirmed the date for Prime Day 2018. It's a 36-hour event that will kick off on July 16 at 12 PM PT (3 PM ET / 12 PM BST) and run through July 17.