https://www.gamespot.com/articles/when-is-amazon-prime-day-2018-big-sale-coming-next/1100-6460159/

There are just a few days to go until Amazon Prime Day 2018. As we've seen in recent years, Amazon holds a major, one-day sale in July that is akin to Black Friday, although it's limited to a single retailer. It sees prices drop on a wide variety of products, ranging from Echoes and Kindles to video games, TVs, electronics, furniture, apparel, and just about every other category of items Amazon sells, including some bizarre stuff (as the video above shows). 2018's Prime Day is coming up quite fast, and it'll feature at least one major difference: Despite the name, it'll actually run for more than 24 hours.

The one key catch with Prime Day is that you have to be an Amazon Prime member to take advantage of the sale prices. With July underway and the event approaching, Amazon has confirmed the date for Prime Day 2018. It's a 36-hour event that will kick off on July 16 at 12 PM PT (3 PM ET / 12 PM BST) and run through July 17.