https://wccftech.com/star-wars-fans-into-trivia-jade-raymond/

Why do people get into Star Wars? Like, really into Star Wars? It’s a question Jade Raymond, who runs EA Motive and guides the publisher’s overall Star Wars strategy, has put a lot of thought and research into. Her conclusion? Hardcore Star Wars fans are mostly in it for the trivia – to become the “number one fan” and lord that knowledge over their friends…

“Interestingly enough, the number one motivator for either fans of playing Star Wars games or looking to participate in the Star Wars universe in any way is to become the number one fan. So, basically, to beat their friends at Star Wars trivia.