https://www.gamespot.com/articles/amazon-prime-day-2018-what-is-it-how-long-is-it-be/1100-6460054/

July's fireworks and barbecues might be behind us, but that means it's time for Amazon Prime Day 2018 to happen. This Black Friday-like event returns once again this summer, and this year will see a longer-than-usual event. You can expect the Amazon to offer temporary discounts on games, tech, movies, toys, and anything else you might want to buy from the world's largest online retailer. Other retailers are also offering their own sales to cash in on the commerce craze. Here's everything you need to know about Amazon Prime Day 2018, including some tips on how to make the most of it. At the bottom of this post, you'll also find all of our Prime Day coverage, but your best place to get started is our roundup of the best Prime Day 2018 gaming deals.

Prime Day is a massive sale Amazon puts on each year in July for Prime members. It all began in 2015, when Amazon had a sale to celebrate its 20th birthday. In the years since, Prime Day has grown into a shopping extravaganza in its own right, with deep discounts on all kinds of items.