https://www.gamespot.com/articles/amazon-prime-day-2018-date-confirmed/1100-6460159/

Each year in July, Amazon runs a massive sale it calls Prime Day. This Black Friday-like event sees the online retailer dropping prices on a huge array of products, ranging from Echoes and Kindles to games, electronics, furniture, apparel, and just about every other category of items Amazon sells. The only catch is that you have to be an Amazon Prime member to take advantage of the sale prices. Now that July has begun, the company has finally confirmed the date for Prime Day 2018. It's a 36-hour event that will kick off on July 16 at 12 PM PT (3PM ET / 12PM BT) and run through July 17.

If you're not a Prime member already, you can sign up here. In addition to Prime Day discounts, Prime members get free two-day shipping on many products, access to Amazon Prime Video, Prime Music, free books, and a free Twitch Prime membership, which includes free PC games each month. This month, to build anticipation for Prime Day, Amazon/Twitch Prime members are getting 21 free PC games.