https://wccftech.com/nba-live-19-joel-embiid/

EA Sports has announced NBA Live 19 will be fronted by Joel Embiid of the Philadelphia 76ers. While Embiid isn’t as big a star as NBA 2K19 cover athlete LeBron James, he had a breakout 2017-18 season, leading the 76ers to the playoffs, competing in the NBA All-Star Game, and earning a Defensive Player of the Year nomination. An up-and-comer like Embiid is, arguably, the perfect choice for NBA Live as it attempts to upset the more popular, established NBA 2K franchise.

Introducing the new face of NBA LIVE, @JoelEmbiid in The ONE Edition.