https://www.gamespot.com/articles/amazon-prime-day-2018-everything-you-need-to-know/1100-6460054/ > As mid-July approaches, you can bet Amazon Prime Day 2018 will be coming soon. Although the online retailer has yet to announce when Prime Day will be this year, it always tends to happen sometime in the middle of July. In fact, a banner that appeared on Amazon UK may have accidentally let slip Prime Day's date this year: July 17, with deals beginning the previous day. > Seeing as this pseudo-holiday is centered around a single online retailer, it isn't quite as big as Black Friday. But you can expect to see plenty of discounts on games, tech, movies, toys, and anything else you might want to buy from Amazon. Other retailers may also offer discounts that day to cash in on the commerce craze. Here's everything you need to know about Amazon Prime Day 2018.