https://www.gamespot.com/articles/e3-2018-eas-press-conference-shows-the-loot-box-ba/1100-6459554/

If you needed further reassurance that EA has received the message about loot boxes loud and clear, its E3 2018 press conference was it. During the 80-minute stream, various developers highlighted the fact that monetisation would take a back seat to user-experience in its biggest upcoming games, and that gameplay progression won't be impacted by money you sink into their games. The black eye it got after the Star Wars Battlefront II backlash still stings a little, no doubt.