https://www.polygon.com/e3/2018/6/11/17450722/joseph-gordon-levitt-beyond-good-and-evil-2-hitrecord

Joseph “JGL” Gordon-Levitt took the stage during Ubisoft’s E3 2018 conference to announce that his production company, HitRecord, is hooking up with the team behind Beyond Good & Evil 2. Gordon-Levitt and crew will help Ubisoft come up with original assets for the game — assets that were developed by fans themselves.

A follow-up teaser from Ubisoft goes further into detail about the program. Here’s how the company describes it: