https://www.gamespot.com/articles/e3-2018-beyond-good-and-evil-2-getting-content-fro/1100-6459685/

Ubisoft has announced a bizarre Beyond Good & Evil 2 campaign with actor Joseph Gordon Levitt. As revealed during Ubisoft's E3 2018 briefing, Levitt's entertainment company HitRecord is teaming up with Ubisoft to allow anyone to create content for Ubisoft's long-awaited game. Really.

Here's how it works at a high level: Anyone can create music or images for Beyond Good & Evil 2 and upload it to HitRecord for the company's community to collaborate on. After a period of time, HitRecord will make a demo and send it to Ubisoft, which will approve it or send it back for revisions. After that, HitRecord will master the music or art and send it back to Ubisoft to go in the game. As with other HitRecord content, the creators will be paid for their work.