https://www.pcgamer.com/influencers-are-one-of-the-main-discovery-engines-on-the-epic-games-store/

Epic Games Store’s director of publishing strategy and SteamSpy creator, Sergey Galyonkin, posted some clarifications on Twitter in regards to the role of influencers on the store. This comes after a ResetEra post that purported to summarise statements Galyonkin made on his Russian-language podcast caused some concerns. 

The post, which provides a great deal of commentary but almost no direct quotes, made the rounds yesterday. One thing that stood out was the 20 percent figure that Galyonkin offered as an example of what he might expect an indie developer to spend on influencers. It’s an extraordinarily high number, especially when compared to the 5 percent he gave as an example for larger, publisher-backed games.