https://www.pcgamer.com/amazons-new-world-mmo-is-doing-a-choose-your-own-adventure-on-twitter/

New World, Amazon’s upcoming MMO, started the year with a Choose Your Own Adventure on Twitter. Someone on the social media team watched Bandersnatch over the holidays. And like Netflix’s recent experiment with interactive fiction, the adventure has taken a grim turn. Twitter has already killed off one character. 

The journey began on January 3, and by January 11 it had been cut short by a screeching zombie.