https://www.pcgamer.com/asus-squeezed-an-all-in-one-liquid-cooler-into-a-three-slot-graphics-card/

Until now, every graphics card that has come with its own all-in-one liquid cooling setup required mounting the plumbing hardware to your case, typically in the rear or up top. Asus, however, unveiled a GeForce RTX 2080 Ti model at CES that fully integrates the plumbing inside the card itself.

The ROG Matrix GeForce RTX 2080 Ti takes up three slots, which is becoming more common on custom cooled cards these days. But while it looks like a thick graphics card with a burly air cooler attached, both the radiator and pump are underneath the shroud, along with the tubing.