https://consumerist.com/2017/08/03/health-insurance-telemarketer-faces-82-million-fine-for-illegal-robocalls/

A health insurance marketing company that allegedly placed more than 21 million illegal automated phone calls, interrupting the enjoyment of Modern Family reruns for Americans everywhere, now faces fines in excess of $82 million for violations of the Truth In Caller ID Act.

At the core of today’s FCC action is the practice known as “spoofing,” which is when you disguise your outgoing number so that the recipient of a call does not see your real number or other information. There are several legal, justified reasons for spoofing, like making anonymous tips to law enforcement or the media, or hiding the actual location of someone hiding from a stalker or abuser.