https://consumerist.com/2017/10/27/dunkin-donuts-ramping-up-discounts-to-bring-in-customers/

Dunkin’ Donuts, faced with slipping sales, has undergone a bit of a revamp in recent months, such as dropping the “Donuts” portion of its name at a California store to paring down its menu. Now, the company is focusing on deals, as in, giving customers more of them.

The chain announced its third quarter financials Thursday, noting that for the sixth straight quarter traffic to locations had fallen.