https://consumerist.com/2017/10/25/sears-brings-back-holiday-wishbook-in-search-of-nostalgic-customers/

Sears might be selling off brands, taking loans from its CEO, and ending relationships with long-standing partners, but that doesn’t mean it’s giving up just yet. In an apparent effort to strike a nostalgic chord with customers who remember flipping through the Sears catalog and flagging the things they wanted as gifts, the struggling department store chain is resurrecting its once-popular holiday Wish Book.