https://consumerist.com/2017/09/28/google-also-drops-price-on-4k-video-to-compete-with-amazon-apple/

The late-but-welcome entry of Apple into 4K video rentals is finally shaking things up in the market for this ultra-HD content. Just days after Amazon slashed its 4K prices to compete with Apple, Google is following suit.

Engadget reports that Google dropped the cost of its new 4K HDR titles to just $20, a price in line with Apple and Amazon’s offerings.