https://consumerist.com/2017/09/25/amazon-slashes-prices-of-4k-content-after-launch-of-apple-tv-4k/ >Even though many new TVs have ultra-HD 4K screens, American TV viewers haven’t been buying very much 4K content, which often sells at a higher price. But now that Apple is finally diving into 4K video — and selling it for the same price as HD — Amazon is slashing the cost of its 4K content. >The Verge, citing PocketLint, reports that Amazon slashed the price of its 4K content just days after AppleTV 4K made its official debut.