https://consumerist.com/2017/09/11/walmart-hopes-exclusive-toys-will-get-you-to-do-your-christmas-shopping-there-this-year/

Walmart doesn’t want to share — hot holiday toys, that is. In a bid to undercut competitors and attract more shoppers this holiday season, the big box store is betting big on exclusive toy offers.

Walmart announced last week that part of its 2018 holiday sales strategy will hinge on being the only retailer to offer hundreds of toys that your child just might have an eye on.