https://consumerist.com/2017/08/28/target-goes-after-costco-trader-joes-with-new-5-wines/

All around the country, thrifty wine drinkers pop into their local Trader Joe’s for a bottle of Two-Buck Chuck wine, or pack up their massive Costco trolley with some Kirkland Signature vino. But Chuck and Kirk have a new competitor for that discount drink dollar: Target, which has just unveiled its own line of $5 wines.

Target announced the debut of the five different wine blends today. The “California Roots” wine line is part of a new branding initiative for the store, that also includes new clothing and furniture lines.