https://consumerist.com/2017/08/30/best-buy-claims-43-cases-of-water-were-mistake-not-post-hurricane-price-gouging/

Most of us can walk into any big box or warehouse store and buy a case of bottled water for less than $10. But one Best Buy store in hurricane-devastated Texas was caught charging between $30 to $43 just for cases of water, leading to claims of price-gouging. Amid the blowback for its egregiously overpriced water, Best Buy is apologizing and claims it was all a mistake.

A reader submitted a photo of the Best Buy display to a reporter at news site Grit Post, who shared it on Twitter and on the site. The image went viral, because even the least price-conscious shopper knows that $43 for a case of Dasani is several times what one should expect to pay.