https://consumerist.com/2017/08/15/would-you-pay-10-for-unlimited-monthly-movie-theater-visits/

Almost two decades ago, Netflix offered an appealing option to fine-weary movie lovers: Unlimited DVD rentals that customers could keep for as long as they wanted. A company run by one of the founders of Netflix is trying a similar tactic to get movie fans back into theaters by letting customers have unlimited visits for a flat fee. The cost: $10 per month, and signing over your movie habits to Big Data.

MoviePass has been around since 2011, but you may not be familiar with it. Customers carry a card that they use like a debit card when buying tickets. The card pays the cost of one ticket for 2D, non-IMAX movies.