https://techcrunch.com/2022/04/27/having-some-crypto-in-your-401k-is-neither-irrational-nor-exuberant/

The biggest retirement plan provider in the United States, Fidelity, just announced plans to offer individuals the opportunity to invest in bitcoin through their 401(k) retirement accounts later this year. With 20 million plan participants accounting for $2.7 trillion in assets, Fidelity just brought a somewhat controversial strategy into the mainstream.

It’s not surprising that Fidelity was the first tradfi asset management firm to stake out its territory in this space – the company has been ahead of its peers in launching digital asset products under the tenure of CEO Abigail Johnson. It launched its first crypto-related offering in 2018 when it began to hold digital assets in custody for institutional investors.