https://techcrunch.com/2023/01/19/meta-ads-noyb-epdb-gdpr-complaint/

A €390M privacy fine for Meta announced earlier this month in the European Union — for running behavioral ads on Facebook and Instagram in the region without a valid legal basis — was several billion dollars smaller than it should have been, and orders of magnitude too tiny to be a deterrent for others going big on breaking the bloc’s privacy laws, according to the not-for-profit which filed the original complaint over Facebook’s ‘forced consent’ back in May 2018.

This week the privacy rights group, noyb, has written to the European Data Protection Board (EDPB) to raise fresh hell — arguing that the Irish regulator which issued the final decision on its complaint against Meta’s ads failed to follow the Board’s instructions to investigate the financial benefits it accrued off of the unlawful data processing.