https://techcrunch.com/2021/10/04/nft-startup-dapper-labs-acquires-virtual-influencer-startup-brud/

Dapper Labs, the NFT startup behind NBA Top Shot which was recently valued above $7.5 billion, made an interesting acquisition this morning, telling Decrypt that they have purchased virtual influencer startup Brud and will be bringing the entire 32-person team aboard.

Brud is best known for its digitally rendered social media influencer characters, specifically one named Lil Miquela. The startup spawned several other players in the space when it caught investor attention back in 2018 but the virtual influencer space hasn’t seen any explosions in interest and has stayed a pretty niche space over the years. The company’s cache of characters have lived fictionalized lives on Instagram, racking up followers as the startup earned a $125 million valuation. Dapper didn’t disclose what it paid for Brud.