https://arstechnica.com/gadgets/2020/10/apple-announces-october-13-event-will-probably-unveil-iphone-12/ > Apple normally introduces each year's new iPhone model at a September event, but the iPhone was conspicuously missing from Apple's September 15 event this year. That event focused on other products, including a new iPad and a new Apple Watch. > Now Apple has announced an October 13 event—that's a week from today—with the tagline "Hi, Speed." It will begin at 10am Pacific Time.